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Johnson’s® Baby’s Flagship Campaign ‘Share the Language of Love’ Poised to Get Bigger This Year
Johnson’s® Baby’s Flagship Campaign ‘Share the Language of Love’ Poised to Get Bigger This Year

Mumbai, May 9, 2014: Leading baby care expert, Johnson’s® Baby announces the launch of its ‘Share the Language of Love’ campaign aimed at helping less-fortunate children experience the joys of childhood. By encouraging mothers across multiple cities to contribute their child’s old or unused items, the campaign aims to bring joy to these children. Goonj, India’s leading NGO has partnered with Johnson’s Baby since the campaign first rolled-out in 2012 and will continue to play a crucial role in ensuring that the contributions reach the recipients safely.

Now in its third year, the campaign is set to create more impact with new additions. Few highlights that will lead to this include, a higher number of cities (13 metros) for contribution, more touch points for contributors (256 across cities) and also due to the VoteforLove Drive being initiated as an on-ground activity across select cities. The campaign will offer opportunities for contribution until May 31.

Speaking on the launch of the campaign’s third edition, Ganesh Bangalore, General Manager – Marketing, Johnson & Johnson Ltd., said, “We understand that mothers have strong sentiments attached to their child's belongings and therefore how difficult it can be to let go of the same. However, mothers feel inspired to share even these belongings when provided with a feasible, open and convenient platform for contribution. Share the language of love is one such platform that not only helps less-fortunate children experience the joys of childhood but also makes the contributor feel motivated and fulfilled. We feel extreme pride in associating with all those who join us to care for one person after another, thereby leading to a positive change in the community.”

In order to encourage more participation and to facilitate a smooth experience, various contribution centres have been put up at prominent locations across Mumbai, Delhi, Bangalore, Ahmedabad, Kolkata, Lucknow, Indore, Trivandrum, Cuttack, Hyderabad, Chennai, Pune & Kochi. One can also find the nearest collection centre by giving a missed call on 1800 267 6767.

On partnering with Johnson’s Baby for this campaign, Anshu Gupta, Founder, Goonj said, “This campaign is significant in many ways. At a tender age when a child learns the value of what he/she has and also the joy of sharing it with another, it ultimately builds a base for a more empathetic society. At Goonj, we have worked consistently on building a culture of dignified giving, which speaks not just about contributing material but goes deeper into building a more equitable bond between two ends of the society. The success of this campaign speaks of all these elements.”

The collected material will be sent to Goonj’s processing centers before being shipped to parts of 21 states, where the supplies sent will closely match the needs of the recipients. Urban parents need to consciously teach their children how to share by having them witness acts of sharing and positively reinforcing such behavior. This campaign is a great way for mothers and children to come together to share and help others and the society as a whole.

About Johnson’s® Baby:
With a legacy of over 100 years, Johnson’s® Baby is a market leader in its category, driving the trends and developments in the baby space. With unparalleled know-how & expertise built over decades of commitment to providing the safest and gentlest products, Johnson’s® Baby aspires to touch every baby in India with brands operating in the widest consumer spectrum. Each Johnson’s® Baby product is clinically proven mild and is recommended by most doctors for delicate baby skin.

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